The Power of AR and VR for Business

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Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go.

Augmented reality (AR) is one of the biggest technology trends right now, and it’s only going to get bigger as AR-ready smartphones and other devices become more accessible around the world. AR let us see the real-life environment right in front of us—trees swaying in the park, dogs chasing balls, kids playing soccer—with a digital augmentation overlaid on it. For example, a pterodactyl might be seen landing in the trees, the dogs could be mingling with their cartoon counterparts, and the kids could be seen kicking past an alien spacecraft on their way to score a goal.

Virtual Reality (VR)implies a complete immersion experience that shuts out the physical world. Using VR devices such as HTC Vive, Oculus Rift, or Google Cardboard, users can be transported into a number of real-world and imagined environments such as the middle of a squawking penguin colony or even the back of a dragon

Virtual Reality is the technology that provides almost real and/or believable experiences in a synthetic or virtual way, while Augmented Reality enhances the real world by superimposing computer-generated information on top of it.

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